{"id":22050,"date":"2024-01-08T12:15:05","date_gmt":"2024-01-08T11:15:05","guid":{"rendered":"https:\/\/re-uz.com\/?page_id=22050"},"modified":"2024-01-09T14:57:36","modified_gmt":"2024-01-09T13:57:36","slug":"digital-customization","status":"publish","type":"page","link":"https:\/\/re-uz.com\/en\/digital-customization\/","title":{"rendered":"Digital personalization"},"content":{"rendered":"\t\t
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Digital personalization<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Digital personalization or digital printing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital personalization<\/b> is also known as digital printing<\/b> or ” digit”<\/b>. The term “digital” is most often used. It’s simply an appropriation of the original Anglo-Saxon word.<\/p>\n

This customization method offers unprecedented flexibility<\/b>. The container is first manufactured and then customized. Digital printing machines can be compared to huge printers that can personalize curved surfaces<\/b> such as those on cups.<\/p>\n

This personalization model enables brands to express their identity in an innovative way, while contributing to environmental sustainability. Indeed, the container used as a medium of expression is intrinsically useful, durable and reusable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover our customizable containers in digital printing >.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Fast customization<\/span> for small production runs<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDigital printing technology enables customization in small runs<\/b>. This feature is particularly advantageous for small volumes of containers to be personalized<\/b>.\n\nDigital printing is remarkably fast<\/b>. Unlike IML personalization<\/a> (in which containers are manufactured and personalized at the same time), digital printing is dissociated from container manufacture. It is carried out downstream after blank cups have been produced.\n\nIn the Re-uz \u00ae workshops, a continuous flow of blank containers is produced and stored. Customization is then carried out according to customer requirements.\n\nThe digital personalization system therefore reduces lead times. It enables customized products to be made available more quickly.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Industrial know-how<\/span> for ecological sustainability<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In addition to its creative flexibility, digital printing is aligned with growing environmental concerns<\/b>. In addition to the fact that Re-uz \u00ae containers are reusable and 100% recyclable, the inks used are also environmentally friendly. <\/p>\n

The personalization of reusable cups is seen as a gas pedal of reuse<\/b>. This scheme encourages the adoption of eco-responsible practices and contributes to the reduction of plastic waste.<\/p>\n

The digital prints on Ecocup \u00ae by Re-uz \u00ae cups are resistant to abrasion and repeated washing<\/a>. Containers can be stacked without altering the personalization. This ensures that the design remains bright and durable, even after frequent use and multiple wash cycles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Unparalleled creative freedom<\/span> and enhanced visibility<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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One of the major advantages of the digital printing inherent in personalization is the creative freedom<\/b> it offers. <\/p>\n

Designers can play with an infinite palette of colors<\/b>, subtle gradations<\/b> and intricate details<\/b>. Ecocup \u00ae also offers an online cup customization<\/a> system (in real time and 360\u00b0), enabling customers to design their own personalized containers and order them directly.<\/p>\n

Re-uz \u00ae manufactures and customizes cups in its own workshops in France <\/b>. Re-uz \u00ae continually invests in dedicated tooling combining speed, flexibility and sharpness to achieve remarkable clarity<\/b> and superior visual quality<\/b>.<\/p>\n

Re-uz \u00ae has its own in-house graphics agency<\/b>: a dedicated team of graphic designers who work with each customer to achieve a high level of personalization precisely tailored to the brand’s image.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How does Re-uz \u00ae digital four-colour printing<\/span> work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Upstream cup production<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prior to<\/strong> digital personalization, the cups and containers are manufactured<\/strong>. The latter are “blank” with no decoration applied<\/strong>. They are then stored for deployment at the time of customization.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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2<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creating<\/span> the decor & graphic design<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The decor is created<\/b> on its own or in collaboration with the Re-uz \u00ae graphics agency. The finished elements will take into account the resolution and shape of the container(anamorphosis).
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3<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Setting up<\/span> digital<\/span> printing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To achieve the desired colorimetric rendering<\/strong>, the graphic design team adds a layer of white<\/strong> to the decor created. The latter will enhance the colors. The tooling is then set up for customization in our workshops.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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4<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Four-colour<\/span> printing<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Blank cups are integrated into the personalization tooling. The print heads<\/b> then print the decor on the container surface at 360\u00b0<\/b>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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5<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Releasing the finished cup<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The personalized cups are then protected <\/b>with a plastic bag and placed in a cardboard box<\/b>. They are then dispatched immediately. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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how are made-in-France cups<\/span> customized<\/span> in the Re-uz \u00ae workshops?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The cups are pre-molded in polypropylene<\/span> without personalization.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Containers transit to digital personalization tooling <\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Printheads customize container walls <\/span> in four-color process<\/span><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The cups are then inspected<\/span> and packed for shipment.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What are the advantages of using digital printing<\/span> to personalize a reusable cup?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Unique & sustainable personalization conveying the values of re-use<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital printing makes it possible to personalize containers with unique elements<\/strong> (names, company logos, personalized motifs & decorations). It associates the intrinsic characteristics of the reusable container with the values communicated graphically on the support. It encourages reuse<\/strong> and therefore waste reduction<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"visibility\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Increased visibility & brand promotion<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital personalization offers the opportunity to reinforce brand visibility during everyday cup use. This device allows the container to be decorated at 360\u00b0<\/b>: a useful, high-impact communication medium.
<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"r\u00e9sistance\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Hundreds of times over <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalization & containers withstand wide temperature variations<\/b>. Containers can be microwaved at temperatures up to 110\u00b0C. They can therefore be washed at high temperatures.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"recyclability\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Promoting re-use & proven recyclability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalized cups are made from a single material<\/b> (polypropylene). Eco-designed<\/b>, they are shaped for re-use<\/b>. After numerous reuses, they can be recycled<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"pictogram\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Enhanced user experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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High-quality printing\/customization means containers can be stacked without repetitive contact and\/or friction damaging the decor<\/b>. Users will appreciate the unique look of the container and will reuse them like never before.
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"moule\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Identical molds for customized production<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Re-uz \u00ae offers a wide range of containers. The Ecocup \u00ae range is based on moulds that have been around for many years<\/b>.
Each new custom-made container is similar in capacity, size and weight to those previously manufactured… Only the customization changes! As a result, they remain just as stackable <\/b>and ergonomic <\/b>as their predecessors.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"agence\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A dedicated creative agency and committed partners<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Personalization allows messages and designs to be adapted to the target audience. The Re-uz \u00ae graphic design teams can help you define your communication strategy, and design and model the graphic look and feel of your communication<\/b>.<\/p>\n

Digital personalization combines promotion with environmental sustainability… Join the zero waste movement!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Digital personalization Digital personalization or digital printing Digital personalization is also known as digital printing or ” digit”. The term “digital” is most often used. It’s simply an appropriation of the original Anglo-Saxon word. This customization method offers unprecedented flexibility. The container is first manufactured and then customized. Digital printing machines can be compared to […]<\/p>\n","protected":false},"author":2,"featured_media":21619,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22050","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDigital personalization & four-color digital printing<\/title>\n<meta name=\"description\" content=\"Re-uz \u00ae digital printing allows you to personalize the sides of a reusable container to encourage reuse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/re-uz.com\/en\/digital-customization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital personalization & four-color digital printing\" \/>\n<meta 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